What’s Your Story?: Skills for Facilitating Focus Groups, Roundtables, and Qualitative Interviews
Multi-Session Virtual Classroom Course
This facilitation skills course for qualitative interviewers and group facilitators will:
Give participants tools and techniques for conducting smoother in-person and virtual group interviews.
Suggest best practices for explaining goals and setting expectations.
Recommend guidelines for creating unbiased questions and offering nonjudgmental feedback.
Offer ideas for building trust and encouraging candor.
Provide tools for orienting participants and ensuring understanding.
Share best practices for managing group dynamics.
Well-run focus groups, roundtables, and qualitative interviews can provide researchers with insights not evident in quantitative research. This two-part virtual training session offers best practices for planning and executing in-person and virtual group interviews. Part one focuses on planning and part two on execution.
Segment One Objectives
Recognize how their assumptions, values, and attitudes can influence the facilitation process.
Anticipate the participant cohorts they will encounter.
Explain how research fatigue can disproportionately affect traditionally marginalized or disadvantaged groups.
Frame the purpose of an event using language all participants will understand.
Choose ground rules that will help achieve a session’s goal.
Craft questions that do not lead, communicate conclusions, or pass judgments about a participant’s life choices or circumstances.
Develop an initial question bank for each anticipated cohort.
Segment One Modules
Your Lens: The Facilitator’s Assumptions, Values, and Attitudes
The People in the Room: Skills for Understanding Cohorts
The Rule Book: Norms and Behaviors
Adopting a Neutral Stance: Matters of Language
A Question Map: A Solid Plan but Not a Script
Segment Two Objectives
Leverage anchors, echoes, and loops to keep discussions on track and ensure understanding.
Facilitate accurate documentation when using a transcription service, scribe, or minute taker.
Maintain control of and balance group discussions.
Probe for additional information.
Confirm participants have finished sharing.
Recognize and avoid responses from a facilitator that could praise or criticize a participant’s narrative.
Use silence and pauses appropriately.
Move with ease when a conversation stalls.
Troubleshoot challenges associated with group dynamics.
Segment Two Modules
Anchor, Echo, Loop: Skills for Orienting and Ensuring Understanding
Who Said What and More: The Mechanics of Documenting Made Easier
From Modeling to Answer Stacking: A+ Practices
Tell Me More: Probes, Prompts, and Follow-Up Questions
Read the Room: Pauses, Silence, and Moving On
Troubleshooting: Skills for Solving Challenges
By the conclusion of this four-hour training program, participants should have a range of frameworks and tools at the ready to gather qualitative data in a group setting.
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ONLINE INSTRUCTOR-LED FOCUS GROUP FACILITATION SKILLS AND GROUP INTERVIEWING SKILLS TRAINING
COURSE . WEBINAR . PROGRAM